Looking to promote your book, product, or ideas on radio talk shows?
"Gordon's Radio Publicity List" can help you find over 900 locally produced and nationally syndicated radio shows that interview guests. All but a handful of these shows interview guests by phone.
The list is available in both Excel and Word versions. It is book-length (approximately 350 pages when printed out) and includes all the contact information:
* Host(s)'s and producer(s)'s names
Who Uses the List?
* Show titles and times
* Station call letters and mailing addresses
* Telephone and fax numbers
* Station and show URLs
* E-mail addresses
* The most detailed show descriptions available and information about station wattage and format
* Listenership figures (when available)
The list costs $369.00 and can be e-mailed to you.
By comparison: Cicion's charges $595 for its radio directory, and you would still have to spend days poring through over 1,500 pages to figure out which shows may be right for you. A half-page ad in RadioTV Reports costs $877, and they recommend that you advertise with them for six months to achieve the best results. That will cost you a whopping $3,192. Another radio publicity list sells for $397, and despite the constant turnover in talk radio, it is only updated once every six months.
One of the best features of "Gordon's Radio Publicity List" is that all subscribers get free e-mail updates for three months. Each update includes information on 10-15 new shows, plus news about show cancellations, changes of producers and/or hosts, e-mails, and the occasional station change of address. Printed out, these monthly updates are usually 8-10 pages in length.
After 3 months, subscribers have the option to order additional updates.
Subscribers are also encouraged to report any changes (particularly any bounced-back e-mails) so the information can be shared with other subscribers. If any of the e-mails on the list bounce back, just let us know and we'll investigate and report back to you, usually within 48 hours.
Major and independent publishers, publicists, and a growing number of authors and professional speakers who handle their own promotion. Subscribers include some of the largest names in the publishing industry: Random House, HarperCollins, and Farrar Straus & Giroux, among others.
About the List Creator
William A. Gordon is a full-time author and publisher who, after hiring publicists and using guest booking services, discovered he was able to get himself on radio more often simply by contacting the shows himself. He has now done over 500 radio interviews for three of his four books.
How to Order
The list can be ordered via MasterCard or Visa. Or send a check payable to North Ridge Books to:
North Ridge Books
P. O. Box 2832
Rancho Mirage, CA 92270
What Happy Customers Say About the List
“We use several lists for our radio campaigns. Gordon’s Radio List is far and above the best list we’ve found in terms of accuracy and content – plus it’s always current with the latest contacts.”
- Bonnie Harris, President, Wax Marketing
"A great service!"
- Laurie Nadel, author, "Dancing with the Wind," member of the American Society of Journalists and Authors (ASJA)
"It's just wonderful--the best list I've ever used."
- Joan Anderson, author, "Where Angels Walk," "Forever Young," member ASJA
"A great resource."
- Evan Boorstyn, Publicty Manager, Harcourt Inc. Publishers
- Ingrid Perlongo, DeChant- Hughes Public Relations
"I have used Gordon's Radio Publicity List for quite some time now (2 years or so) and they are worth every penny to PR pros, especially book publicists like us!"
- Stephen Crane, Crane Creek Communications
"Your list is great. I am a VERY satisfied customer."
- Dr. Elizabeth Walker, author, "Conquer Fatigue in 30 Days"
"The notes section is worth the price of the list all by itself. Learning where you can sell your guest easily and where you don't have a chance is the whole point of the list."
- Victor Volkman, post on self-publishing listserv
"I've just spent several hours going through your radio show database. It's fantastic!!! The annotations are priceless--and a great filter."
- SHERRY KAHN, author, MPH, author, Surviving the U. S.Health System
"(It) is less expensive, more current and far more reliable than any competitors. With Gordon's List, you won't need a PR agency because you can do it yourself . . . and get results. I know. I've been using it for over a year and plan to keep renewing."
- Sheryl P. Kurland, author, "Everlasting Matrimony
"A fantastic resource! No hype--just in-depth, up-to-the minute, extremely useful information that will save busy authors many hours of time and effort."
- Eileen Kennedy-Moore, Ph.D., author of books about children's feelings and friendships. ASJA member
"Your dedication to doing a GREAT job really shines through."
- Rose Rosetree, private e-mail to William A. Gordon, reprinted with permission
Need help with your press releases?
If your pitch letters are not getting the results you expect, Mr. Gordon would be happy to refer you to several professional publicists for objective advice. These are seasoned professionals who specialize in book publicity, and they can help you write or rewrite your press releases. Contact Mr. Gordon at (949) 533-5106 or NRBooks@aol.com.